Watch out Jennifer Aniston–Gwyneth Paltrow can play your hair game too. The actress and best-selling author has been incredibly successful with her lifestyle business GOOP—so why not add a hair sector to the billings?
This morning Blo Dry Bar announced a star-studded partnership between Paltrow and celebrity hairstylist David Babaii, a man known for setting the standard in cool girl girls (not too beachy, but not too Kardashian, either). According to a press release, Paltrow and Babaii will serve as creative directors involved in brand strategy and growth plans.
One of the cutest things about Blo is their catalogue—an illustrated flip book with hairstyles to choose from. Super sleek, bouncy and beachy, twisty and braid—the offer near endless opportunities to change your hair style. Gwyneth needs to model every single look—right??
By Katherine Flemming, Elle Canada, May 28th, 2014
