Blo Blow Dry Bar first rocked hair headlines in 2007, after opening the first salon to scorn scissors and dye. Now the trendsetters are at it again, proudly joining forces with actress Gwyneth Paltrow and star stylist David Babaii to revamp the Blo experience via quick, affordable, red-carpet blowouts. “Gwyneth and David are the perfect company fit, and our loyal guests will love this collaboration,” promises CEO Ari Yakobson. Look for fresh menus, expert training programs and new décor at all locations.
By Beauty Launchpad, Sept 30, 2014
