As summer 2025 heats up, so does your beauty routine—but not in the heavy, overdone way. This season is all about that effortless glow, the kind that looks like you’ve just stepped off the beach (even if you’re miles from the ocean). Forget layers of product and time-consuming styles—this is your time to shine, literally.
In the beauty world, summer goes hand in hand with minimalism—but that doesn’t mean boring. Think radiant, dewy skin that catches the sunlight just right, lips that glisten with high-shine gloss, and hair that falls in soft, tousled beach waves that say vacation mode even if you’re stuck in a 9-to-5.
Whether you’re headed to rooftop parties, beach weekends, or just brunch with your besties, the trends this season are made to keep you looking fresh, fun, and unfussy. Inspired by the latest runways, celebrity red carpets, and our favorite beauty influencers, here’s what’s hot for Summer 2025—and how to make it work for your real-life glow-up.
Glossy Lips
Shiny, juicy lips are a total summer must! Whether you go clear or pick a pretty tint, gloss gives you that effortless, fresh-faced vibe. Just swipe it on and go—it’s the easiest way to look cute in the heat.
Lots of Blush
Blush is having a major moment this summer, and we’re loving the sun-kissed vibes. Shades like peach, coral, and soft apricot give you that fresh, just-off-the-beach flush. Dust it across your cheeks—and a little on your nose—for a natural, glowy look that screams summer.
Fresh Dewy Skin
Glowy, radiant skin is the vibe this summer! Swap heavy foundation for a lightweight base or tinted moisturizer, then add a touch of highlighter for that lit-from-within look. It’s all about looking fresh, hydrated, and naturally gorgeous.
Minimalist Makeup
Less is more this summer! Think clean, fresh skin, brushed-up brows, and just a hint of color on the lips or cheeks. It’s the perfect makeup-no-makeup look—effortless, pretty, and made for sunny days.
Beach Waves
Nothing says summer like effortless, tousled waves. Whether you’re fresh from the ocean or faking it with a curling wand and texturizing spray, beachy hair is all about that carefree, just-spent-the-day-in-the-sun vibe.
High-Ponytails and Buns
Sleek or messy, high ponytails and buns are the ultimate summer go-to. They’re quick, cute, and keep your hair off your face and out of the heat—basically the definition of the “off-duty model” vibe. Perfect for hot days when you still want to look put-together.
Gold Hair Accessories
This summer, golden scarves, scrunchies, and clips are your new best friends. Inspired by that dreamy golden hour glow, they add a warm, radiant touch while keeping your hair effortlessly in place—perfect for that subtle, sun-kissed glam vibe.
Found your next ‘do or makeup look? Have something completely new in mind? Book your summer blow outs and makeup applications now, Babe! We have blow dryers at the ready, along with tons of feel good upgrades to keep hair healthy during warmer months.