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The New Great Hair Regimen

 

The quest for perfect hair days has drawn thousands of women into blow-dry bars, where they pay $40 to $50 for a shampoo and blowout, their specialty. Many do this in their Sunday afternoon sweats as a preparation for the week ahead. It is a throwback to earlier decades, when women went to a salon once a week, socialized, and got their hair set with rollers. In some communities, that never ceased being a common practice.

About 200 blowout bars are now open in the U.S., estimates Vanessa Yakobson, partner of Blo Blow Dry Bar, a Toronto-based franchise of 65 salons. Women typically want the hairstyle to last a few days. One in three women say they will skip a shower or a workout to preserve their hairstyle, according to a survey of 1,000 women by Unilever’s Dove brand.

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By Anne Marie Chaker, December 22, 2015